A website redesign is a process of altering the website that is already published. It also includes updating content in the already published site, refreshing layouts and creating new design, and improving navigation for better usability and website performance. Website is regarded as the face of the business and acts as the foundation of the digital identity of the company. A website includes two parts: the backend and the frontend technologies. The front end part is the part that creates the look and feel for the user and the back end part refers to the functionalities of the website. These two parts are termed as the two sides of the coin which are more important equally. Looking for good website training courses? Then join web designing training in Chennai and get to know all the concepts of website development to become an expert in it.
Many organizations decide to redesign their website to welcome more traffic as their business grows almost online. Some also invest in a website redesign as part of a larger rebranding initiative of the company. Maintaining the website up to date helps in the productivity of the company. Join web design classes in Chennai and learn the knowledge of web designing and get placed in your dream company.
Reasons to know why to redesign the website
These three questions answers will decide to redesign the website are not.
- Does the website design look outdated?
- Are the conversions or sales decreasing in your site?
- Have you received complaints about user experience or design-related issues from the users?
If the answer is yes to any of those questions, a website redesign is necessary and should be done to increase the productivity of the business.
Time span of website redesign
According to B2C, the average lifespan for a website is 1.5 to 2.5 years. Because design trends change periodically and technology advances as the trend changes, this is the average amount of time that a redesign will feel fresh and competitive in the world. However, that time frame is only a benchmark and so it is needed to determine what works best for the organization.
Website Redesign Strategy In 6 Easy Steps
Website redesign strategy includes 6 steps. They are listed below as follows.
Step 1: Evaluation
When a website is in the plan of redesign then it is important to evaluate the current website pages. The main thing while evaluating is to determine whether the content on the page should be kept, updated or discarded from the site. Next it should be Identified what is working and what isn’t working in the website. The most considerable thing is identifying the strengths and weaknesses of the current website and benchmark the current metrics and analytics data by revising the website. After gathering these information it is good to decide whether to redesign the website or not.
Step 2: Identifying the goals
The next process is to identify the goals and what to picture the end result to be after redesigning. The main goals required to decide the plan for redesigning should be analysed. Whatever may be the goals the plan for redesign must be perfectly clear in order to create a website redesign strategy that meets the expectations of the company.
Step 3: Strategy Creation
The third main step of the website redesign, the redesign team will outline a plan for achieving the goals based on the company requirements. If the website redesign must be professional, then look in depth at other competitor’s websites, to make a clear idea to grow the business better than other companies. This will give a better idea in understanding why redesign is required. Next, identify the content needs and create a strategy for the website content that will attract the customers.The design must be a better way to gain more profit than before.The main ideology is branding the site by identifying lead generation tactics such as pay per click, SEO, social media marketing, TV, radio, email marketing, content marketing, and event marketing to gain the market. This is the main thing because the redesign must be more worthy than before.
Step 4: Needs Assessment
The design team must plan accordingly based on the goals and deliverables that are needed to carry out the website redesign successfully. The plans that are decided and be analysed properly and verified by the team so that it may not cause any problem while recreating the website.
Step 5: Implementation
Here comes the main process which is implementing the redesign plan. The design team must work and put it all together plans that are gathered to create a site much better than before. At this stage the team will view sitemaps, wireframes, mockups etc. for feedback for the website redesign. This is the key factor that the created redesign plan must be executed in the way that will produce a great profit in the business.
Step 6: Review & Launch
The final part of the website redesign is the testing process because the website that is recreated must be tested based on the guidelines of the testing. Testing must be done properly in order to create an impact from the customers. The newly developed website must be user friendly than before and it must be a change that the customer should recognize while using the redesigned website . At this stage, the website must ensure that it is a functional and error free site. The website must satisfy the needs of customers which will make the site more popular and intend them to use the site again and again.
Website redesign is the crucial step of getting back the market that is lost. The redesign must be a process of creating the website based on the trend. This will be an important step because it will create a new identity to the business. So redesigning the website will be important for the businesses that are done online. The redesigning process must be wisely chosen and must be analysed all the requirements to get the positive approach among the customers.
There is a huge scope for the candidates who are looking for web designing jobs. There are lots of web designing institutes in Chennai which will help you build a strong basement to learn from scratch. Doing web designing courses and certification are added benefits to the candidates who have these web designing certifications. So join the web development training in Chennai where they help you to build a strong career and get you to work in the company where you dream to work. It’s time to step from your side to join the web designing training in Chennai. Best of luck in advance with your wonderful career in the web designing field.